Champions Sought to Help Recruit and Attend Community Kickoff for National Cancer Prevention Study in Roanoke

American Cancer Society seeks to understand genetics, lifestyle, environmental factors that cause cancer through a 20 – 30 year landmark study

WHAT: Champions needed for CPS-3 kick-off event in Roanoke, Virginia. What if you could prevent even one family member from hearing the words, “You have cancer”? The American Cancer Society is seeking cancer fighters in the Roanoke area who would like to help spread the word about the importance of participating in Cancer Prevention Study-3 (CPS-3), a historic nationwide study to help researchers better understand the genetic, environmental and lifestyle factors that cause or prevent cancer. Historically, CPS-1 established the link between smoking and lung cancer and CPS-2 examined the impact of environmental and lifestyle factors on cancer.

WHEN: Champions needed ASAP.

KICK-OFF EVENT: Thursday, August 16, 2012, 5:30 PM – 7:00 PM
The Virginia Tech Carilion Research Institute
2 Riverside Circle, Roanoke, VA 24016

At the kickoff, those interested in helping drive CPS-3 awareness will learn about CPS-3 and receive the tools needed to educate and recruit area residents to enroll in CPS-3, which will take place October 9 – 13, 2012 at nine sites in Roanoke. For exact locations/times and to enroll, see www.cps3roanoke.org.

“This is a once-in-a-generation opportunity to participate in lifesaving cancer research,” said Abigail Bartley, area executive director for the American Cancer Society. “In order to reach the enrollment targets, we need passionate people who are committed to fighting cancer. While the American Cancer Society has been conducting these types of studies for decades, their world-class research department can only study new and emerging cancer risks if members of the community are willing to become involved.”

Anyone interested in becoming a champion is welcome – including cancer survivors, caregivers or those honoring a friend or loved one who has battled cancer.

Study enrollee requirements are:
• Men and women ages of 30 to 65 who have never been diagnosed with cancer (except for basal or squamous cell skin carcinoma)
• Provide a waist measurement and give a small blood sample
• Complete a comprehensive survey and out follow-up surveys every few years.

To serve as a CPS-3 Champion and RSVP for the kickoff, contact Loni Bier at 540-774-2716 or loni.bier@cancer.org. For more information about CPS-3, visit www.cancer.org/cps3.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.5 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org. For cancer news in your community, visit sacancernews.org.

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