WHAT: Nearly 50 cancer survivors from across Richmond will model local and national designer fashions in celebration of their survivorship as they walk the runway at the seventh annual American Cancer Society’s Cure By Design. The inspirational event brings members of the community, fashion and retail industries together to raise funds to fight all cancers.
Funds raised through Cure By Design help the American Cancer Society save lives by helping people take steps to prevent cancer or find it early; by being there for them during and after a cancer diagnosis; by investing in groundbreaking research; and by encouraging lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. The fashionable event is an opportunity for the Society to raise funds for a number of programs and services offered to area cancer patients and their caregivers, including transportation to treatment, physical and emotional support programs, access to dietitians, and certified oncology social workers, all available from the Society at no cost. The organization also supports nearly $5 million in ongoing cancer research at Virginia Commonwealth University and the University of Virginia.
WHO: Richmond-area cancer survivors ranging in age from 11 to 82; Debbie Johnston, honorary chair, president and chief executive officer of Care Advantage; local designer Evelyn Bagala of Evelyn’s Designs; New York designer Alex Garfield of Peace of Cloth; Rain Renee, local producer and stylist; and, American Cancer Society staff will be on-hand for interviews.
Participating local retailers include Eurotrash, Fink’s Jewelers, Frances Kahn, Franco’s Fine Clothier, The French Boutique, La Grande Dame, Ledbury, Need Supply Company, Pink, Roan, Saxon Shoes, Schwarzschild Jewelers and Stella & Dot. For more information, visit curebydesign.org.
WHEN: Saturday, October 27, 2012 ******** MEDIA SCHEDULE TO SECURE BACKSTAGE FOOTAGE/PHOTOS; INTERVIEWS WITH MODELS, DESIGNERS; CAPTURE RUNWAY SHOW
- Runway rehearsal for models from 1 p.m. until 4:30 p.m.
- Meet and greet with models and designers at 4:30 p.m.
- Opening reception begins at 6 p.m.
- Fashion show runs from 7:30 p.m. until 9:30 p.m.
WHERE: John Marshall Ballroom (101 N. 5th St., Richmond)
ONSITE CONTACT: Dawn Ward, (410) 967-8241
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.5 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org. For cancer news in your community, visit sacancernews.org.
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