Get the word out! Dramatically increase our visibility through traditional, state of the art (social media) and grassroots marketing efforts in every community.
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All events should have a community specific marketing and blitz plan.
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All events should maximize the American Cancer Society’s value proposition and birthdays campaign to communicate the Society’s accomplishments and return on investment.
Below you’ll find a refreshed Marketing & Communications Toolkit for 2010 that includes everything you’ll need to develop and implement a successful community-based marketing plan that will help you get the word out about Relay in your community.
Getting Started
- Relay For Life Marketing and Publicity Chairperson Job Description
- Relay For Life Community-Based Marketing Planning Guide
- American Cancer Society Value Proposition Proof Points
- Questions for a Successful Marketing Plan
- Tips for Working with the Media
- Media Partnership Proposal
- Relay For Life Branding Guidelines for Print
- Relay For Life Event Branding Checklist
Online Communications and Social Media
- Online Standards for Relay Websites
- Relay For Life Online Communications Plan
- Social Media Guide
- Relay For Life Sample Facebook Status Updates
State Relay For Life Websites
http://www.dcrelayforlife.org
http://www.derelayforlife.org
http://www.garelayforlife.org
http://www.mdrelayforlife.org
http://www.ncrelayforlife.org
http://www.screlayforlife.org
http://www.varelayforlife.org
http://www.wvrelayforlife.org
Sample Press Releases
- Event Announcement, Sample Press Release
- First Year Event, Sample Press Release
- Event Anniversary, Sample Press Release
- Event Wrap-up, Sample Press Release
- Event Sponsor Recruitment, Sample Press Release
- Honorary Chair Announcement, Sample Press Release
- Survivors’ Lap, Sample Press Release
- Researcher and Relay Speaker, Sample Press Release
- Fight Back Ceremony, Sample Press Release
- Team Registration, Sample Press Release
- Volunteer Recruitment, Sample Press Release
- Luminaria Ceremony, Sample Press Release
Letters, Ads and Public Service Announcements
- Public Service Announcements, Sample Live Reads
- Public Service Announcements, Sample Pitch Letter
- Radio, Recorded, Because of You (Female, :60)
- Radio, Recorded, Because of You (Male, :60)
- Radio, Recorded, Relay (Female, :60)
- Radio, Recorded, Relay (Male, :60)
- Radio, Recorded, This is Relay (Male, :30)
- Radio, Recorded, Relay For Life “More Birthdays” (:30)
- Radio, Recorded, Relay For Life “More Birthdays” (:15)
- Radio, Recorded, Relay For Life “More Birthdays” (:25/:05)
- Television, Relay For Life “More Birthdays” (:30)
- Survivor Print Ad, Sample
- Luminaria Print Ad, Sample
- Relay Print Ads, Samples
Supplemental Materials
- New! Metro Marketing Presentation
- New! Sample Metro Media Partnership Proposal
- Relay For Life Facts and Figures
- Event Calendar Listing, Sample
- Feature Story Ideas
- Relay For Life Sample Proclamation
- Advocacy Article, Sample
- Template Event Newsletter
- Share Your Story Submission Form
- Relay For Life Sample Kickoff Event Advisory
- Relay For Life Sample Photo Opportunity Advisory
- Relay For Life Community Presentation in a Box